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CAFÉS & HOSPITALITY / BRAND & CAMPAIGNCREATIVE BY VOIDPX STUDIO

COMMON HOUR

More than a coffee.
A place with a point of view.

Identity, menu imagery, social design and film direction.
A café campaign by VoidPx Studio.

A CAMPAIGN BY VOIDPX STUDIO · SELF-INITIATED PORTFOLIO PROJECT

The brief

Build a distinctive neighbourhood café identity and show how it can welcome people across social, advertising and its own website.

Our role

We developed the visual identity, packaging and menu imagery, designed social posts, produced three Reels, a story-led café film and an ambient website film.

Platform labels show intended placements for this portfolio project, not live campaigns or measured results.

Story-led advertising · Completed film
YouTube

Music: “Bossa Antigua” by Kevin MacLeod · CC BY 4.0. Edited for this film.

Make time for someone.

YOUTUBE AD / 15-SECOND FILM

Two coffees. One empty chair. Our story begins with someone waiting—and pays off when a friend arrives. A human reason to choose the café, beyond the drink itself.

OUR CREATIVE APPROACH

The craft.
The cup.
The company.

Hospitality needs more than one product shot. We built a campaign around what people come for: good coffee, something baked and a place to spend time.

One visual identity connects the work. Each format has its own job: introduce the place, tempt with the menu, or tell a small story.

01 / VISUAL IDENTITY

A name for the moment.
A mark you remember.

Condensed lettering, a vermilion clock and forest-green packaging. A warm, recognisable system designed to carry from the shopfront to the feed.

COMMON HOUR stacked forest-green wordmark with a vermilion clock

GOOD COFFEE. MAKE TIME.

Built for a whole café.

The identity extends across hot cups, iced drinks, pastry bags, ceramics and the café environment—not just one hero product.

Forest
Cream
Vermilion

Coffee & cold drinksEspresso, flat white, cappuccino, mocha, iced latte, cold brew, orange cold brew and iced matcha.

From the bakeryButter croissant, pain au chocolat, chunky chocolate-chip cookie and cinnamon bun.

02 / INSTAGRAM & FACEBOOK REELS

Three hooks.
One familiar place.

Craft, ingredients and everyday life. Three Reel directions designed to give the café variety without losing its identity.

Short-form video creative · Completed films
InstagramFacebook
COMMON HOUR — Made here.

01 / Coffee craft

Made here.

A sound-led coffee film: roasted beans, espresso, the milk pour and a freshly finished flat white. Macro movement brings the craft into focus.

COMMON HOUR — The citrus drop.

02 / Ingredient-led motion

The citrus drop.

Coffee meets ice and citrus. A finished beverage film built around the pour, the ice and a crisp final presentation.

COMMON HOUR — On your way.

03 / Café lifestyle

On your way.

An order on the counter. A familiar handoff. A customer heading into the day. The café experience, told from their perspective.

Made here, The citrus drop and On your way are completed Reels.

03 / YOUR BRAND ON SOCIAL

Imagine your brand.
Already in their world.

Your identity, posts and films—brought together as a social presence. Explore COMMON HOUR on the platforms your customers know.

04 / WEBSITE BRAND FILM

A common hour,
beautifully made.

A different treatment for the café’s website: a close, flowing journey through the menu and the space. The camera follows texture and depth, leaving the human story to the YouTube ad.

Homepage hero film · Completed film
Website

A 10-second ambient film bringing coffee, pastry and the café into view.

THE CAMPAIGN, CONNECTED

A place.
A personality.
A campaign.

This is how we connect brand design with content: one recognisable world, expressed differently wherever the audience meets it.

01Café identity
Wordmark, palette, packaging & environment direction
03Social creatives
Feed introduction, signature drink & coffee pairing
03Reel directions
Three completed films
02Widescreen films
Completed YouTube ad & website film

Independent portfolio project by VoidPx Studio. Creator-led work is a later phase.

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