01 / Getting ready
One last thing.
A familiar morning gesture. The frames go on, and the everyday look feels complete.
All campaignsSame you.
EYEWEAR / BRAND & CAMPAIGNCREATIVE BY VOIDPX STUDIO
DAYFRAME
Same you.
Different mood.
Everyday eyewear with a point of view. Brand identity, packaging, short videos and social design, connected through the way we get ready and show up.
Watch the Reels01 / SHORT VIDEOS
A little routine.
A lot of personality.
Three ways into the same brand: a personal introduction, a product reveal and a change of outfit. Each is a finished 10-second Reel.
Reels · 10 seconds each
InstagramFacebook
02 / Product unboxing
A good day, unboxed.
Burgundy packaging, an ivory lining and a closer look at the frames. A tactile reveal with an upbeat rhythm.
03 / Personal style
Same frame. New mood.
An oatmeal tee becomes a burgundy overshirt. One playful transition, with the same eyewear throughout.
Unboxing music: “Funkorama” by Kevin MacLeod · CC BY 4.0. Trimmed, mixed and faded for this film.
View all DAYFRAME social designs
02 / SOCIAL POST DESIGN
Made for the feed.
Recognisable anywhere.
A familiar face, the frame in detail and the pleasure of opening the box. Four designs give the campaign different stories to tell.
Four designed feed posts · Portrait 4:5
InstagramFacebook
03 / YOUTUBE & WEBSITE AD
His everyday
signature.
From the working studio to the presentation stage. Two colleagues, a shared pitch and the everyday frames that go with him.
Hero ad · 13.6 seconds
YouTubeWebsite
Studio to stage. Same you. Different mood.
04 / VISUAL IDENTITY
One frame.
A whole point of view.
Espresso acetate, a small silver hinge detail and a burgundy case. The identity stays recognisable from the packaging to a face in the feed.
Same you. Different mood.Burgundy#4B1820
Ivory#F5F0E9
Espresso#342722
Visual identity · Packaging direction · Creator-style videos · Social design
DAYFRAME / Campaign design by VoidPx Studio.
Build your brand’s campaign
02 / YOUR BRAND ON SOCIAL
Imagine your brand.
Already in their world.
Your identity, posts and films—brought together as a social presence. Explore DAYFRAME on the platforms your customers know.
One campaign. Three ways to experience it. Profile direction · Social posts · Stories · Reels
DAYFRAME
EyewearSame you. Different mood.
Your everyday signature. One frame, every version of you.
dayframe.eyewear Espresso acetate. A little detail. Your everyday signature.
View all 24 comments2 days agoThe frames go on. The day is yours.
dayframe.eyewear · Campaign audioSwipe to explore all three views →
Three mobile views: explore the profile, full post and Reel.
Illustrative profiles and fictional social statistics. Creative production; account management and ad spend scoped separately.