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EYEWEAR / BRAND & CAMPAIGNCREATIVE BY VOIDPX STUDIO

DAYFRAME

Same you.
Different mood.

Everyday eyewear with a point of view. Brand identity, packaging, short videos and social design, connected through the way we get ready and show up.

Watch the Reels

01 / SHORT VIDEOS

A little routine.
A lot of personality.

Three ways into the same brand: a personal introduction, a product reveal and a change of outfit. Each is a finished 10-second Reel.

Reels · 10 seconds each
InstagramFacebook

01 / Getting ready

One last thing.

A familiar morning gesture. The frames go on, and the everyday look feels complete.

02 / Product unboxing

A good day, unboxed.

Burgundy packaging, an ivory lining and a closer look at the frames. A tactile reveal with an upbeat rhythm.

03 / Personal style

Same frame. New mood.

An oatmeal tee becomes a burgundy overshirt. One playful transition, with the same eyewear throughout.

Unboxing music: “Funkorama” by Kevin MacLeod · CC BY 4.0. Trimmed, mixed and faded for this film.

02 / SOCIAL POST DESIGN

Made for the feed.
Recognisable anywhere.

A familiar face, the frame in detail and the pleasure of opening the box. Four designs give the campaign different stories to tell.

Four designed feed posts · Portrait 4:5
InstagramFacebook
A sunny DAYFRAME portrait in an oatmeal tee with Same you. Different mood. typography
Same you. Different mood.Brand introduction
Espresso DAYFRAME glasses on a burgundy plinth beneath Your everyday signature. typography
Your everyday signature.Product spotlight
DAYFRAME glasses in an ivory-lined burgundy case beside the matching box
A good day, unboxed.Packaging story
DAYFRAME portrait in a burgundy overshirt with One frame. Every version of you. typography
One frame. Every version of you.Personal style

IN CONTEXT / MOBILE PREVIEW

The campaign.
In their feed.

The same artwork, seen together as a profile, a post and a Reel.

03 / YOUTUBE & WEBSITE AD

His everyday
signature.

From the working studio to the presentation stage. Two colleagues, a shared pitch and the everyday frames that go with him.

Hero ad · 13.6 seconds
YouTubeWebsite

Studio to stage. Same you. Different mood.

04 / VISUAL IDENTITY

One frame.
A whole point of view.

Espresso acetate, a small silver hinge detail and a burgundy case. The identity stays recognisable from the packaging to a face in the feed.

Burgundy#4B1820
Ivory#F5F0E9
Espresso#342722

Visual identity · Packaging direction · Creator-style videos · Social design

DAYFRAME / Campaign design by VoidPx Studio.

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