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OFFBEAT

Change
the room.

Good company. Dinner on the table. Something worth turning up. An audio brand built around the feeling that starts with one press.

Product identityVideo directionSocial design

01 / YOUTUBE & WEBSITE AD

Same room.
A different rhythm.

Three friends getting dinner ready. One press of the orange dial, and the evening finds its rhythm. A continuous scene built around a shared moment.

Hero ad · 13.1 seconds
YouTubeWebsite

02 / SHORT VIDEOS

Press play.
Find your moment.

Product texture, the first unboxing and a pause out on the terrace. Watch the finished terrace Reel, alongside two opening-frame concepts for the next stories.

One finished Reel · Two concepts · 10 seconds each
InstagramFacebook
A fingertip poised above the orange OFFBEAT speaker dialReel concept · First frame

01 / Product motion

Feel the beat.

One press, a tactile close-up and a reveal of the whole speaker. A rhythm built around the orange dial.

Hands ready to open the charcoal OFFBEAT speaker boxReel concept · First frame

02 / Unboxing

First play.

From the first lift of the lid to the first track. Graphite packaging and a considered product reveal.

03 / An open-air pause

Take a little break.

The sketchbook closes. One press starts the music. A quiet moment on the terrace, with a different view.

03 / SOCIAL DESIGN

Sound with
a point of view.

Orange that catches the eye. Materials you can almost feel. Four feed designs connect the speaker with the moments around it.

Four social posts · Portrait 4:5
InstagramFacebook
OFFBEAT speaker on an orange social design with Good company. Great sound. typography
Good company. Great sound.Product spotlight
Friends preparing dinner with the OFFBEAT speaker and Change the room. typography
Change the room.Lifestyle
A close-up of the OFFBEAT orange dial with One press. New mood. typography
One press. New mood.Tactile detail
OFFBEAT speaker packaging with A good day starts here. typography
A good day starts here.Packaging

IN CONTEXT / MOBILE PREVIEW

The campaign.
In their feed.

The same artwork, seen together as a profile, a post and a Reel.

04 / VISUAL IDENTITY

One detail.
Instantly OFFBEAT.

The orange dial anchors the product. Graphite, woven texture and a silver base carry the identity from the speaker to its packaging and campaign.

OFFBEATCHANGE THE ROOM.
Graphite
Orange
Ivory

OFFBEAT / Campaign design by VoidPx Studio.

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