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FASHION / BRAND & CAMPAIGNCREATIVE BY VOIDPX STUDIO

OFFSCRIPT

No fixed role.
Every look, your own.

A clothing collection with six points of view. Workwear, tailoring and everyday layers, connected through films, imagery and social design.

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01 / TWO HERO ADS

One collection.
Two perspectives.

A different way into the same brand. Explore the collection on the street, then see it take shape in the studio.

Two hero ads · 20 seconds each
YouTubeWebsite

Three routes. Six friends. One city block. The whole collection comes together in a street film.

01 / 02

02 / THE COLLECTION

Different people.
One point of view.

Relaxed volume. Angular pockets. A flash of yellow. Each look has its own character, with details that keep the collection connected.

The six OFFSCRIPT collection looks, from charcoal workwear to olive outerwear
01

The Maker

Charcoal workwear

02

The Mover

Cobalt layers

03

The Afterhours

Plum tailoring

04

The Statement

Black. One yellow line.

05

The Open Day

Bone summer set

06

The Shift

Olive outerwear

03 / THE SHORT STORIES

A closer look.
A different rhythm.

Three individual directions for short-form video. Opening frames are ready; the Reels are next in production.

Three Reel concepts · 10 seconds each
InstagramFacebook
The Mover in cobalt layers ready to step across a blue studioReel concept · Opening frame

02 / THE MOVER

Room to move.

One grounded step becomes a rhythm. Cobalt layers and a silhouette made visible through movement.

The Afterhours in plum tailoring at an evening gallery entranceReel concept · Opening frame

03 / THE AFTERHOURS

After hours.

From cool evening air into warm gallery light. Plum tailoring finds a different tempo.

04 / DESIGNED FOR THE FEED

Wear the attitude.

The same cast, colours and clothing, expressed through six distinct editorial posts. A collection people can recognise across formats.

Six social posts · Portrait 4:5
InstagramFacebook
Everyday. On your terms. — OFFSCRIPT social design
Everyday. On your terms.Workwear / Collection story
Room to move. — OFFSCRIPT social design
Room to move.Colour / Movement
After hours. — OFFSCRIPT social design
After hours.Tailoring / Personal style
Make your own line. — OFFSCRIPT social design
Make your own line.The Statement / Graphic detail
Open day. No fixed plans. — OFFSCRIPT social design
Open day. No fixed plans.The Open Day / Summer layers
Take it outside. — OFFSCRIPT social design
Take it outside.The Shift / Outerwear

IN CONTEXT / MOBILE PREVIEW

The campaign.
In their feed.

The same artwork, seen together as a profile, a post and a Story.

THE CAMPAIGN SYSTEM

One identity.
Beyond one ad.

Collection direction, consistent casting, two films and designed social content. The same visual language, adapted to the way each piece is seen.

Garment & visual directionCampaign filmsReel conceptsSocial design
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