← Studio previewPREPARED FOR SUGAR LATTE · BY VOIDPX STUDIOAll work

A CREATIVE CAMPAIGN PROPOSAL

Find your
rhythm.

Sugar Latte

The coffee. The crunch. The little pause.
Sugar Latte, with a little more imagination.

01 / THE BRAND FILM

Fifteen seconds.
A whole lot to crave.

Espresso, flaky pastry and something sweet.
A quick-cut journey through the Sugar Latte menu.

Find your rhythm.15 SEC · LANDSCAPE FILM · CONCEPT CUT

THE CREATIVE THREAD

Familiar favourites.
Unexpected worlds.

Keep the warmth people already love. Give each product its own moment through texture, colour and movement.

02 / FIVE SOCIAL ARTWORKS

Made to stop
the scroll.

Full-size creative, built around the appetite.
Select any artwork for a closer look.

Your usual. Unusually good. — full artworkDownload artwork ↓
Worth breaking for. — full artworkDownload artwork ↓
Crunch, on another level. — full artworkDownload artwork ↓
Two moods. One matcha. — full artworkDownload artwork ↓
Deeply into chocolate. — full artworkDownload artwork ↓

03 / PRODUCT MOTION + CREATOR STORY

A little movement.
A different feeling.

Two ways to bring the brand into the feed.
Selected moments from our generated Reels.

PRODUCT MOTION · 9:16 · 5.7 SEC EXCERPT

Stay swirled.

Coffee ribbons, ice and a camera that follows the flavour.

CREATOR CONCEPT · 9:16 · 6.6 SEC EXCERPT

Her coffee break.

A familiar ritual, surrounded by an unexpected world of coffee.

A STARTING POINT FOR SOMETHING GOOD

Your next craving,
creatively told.

Creative concepts prepared by VoidPx Studio for discussion with Sugar Latte. Product imagery is illustrative; the creator is fictional. This is a campaign proposal, not a published campaign.

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